Learn how to write marketing copy that your audience actually wants to read.
Ditch the boring buttons and get the clicks flowing on your homepage, pop-ups, ads, and more.
Scratch writing from scratch with these templates for outreach, welcome, thank you, announcement, and customer appreciation emails.
Because "cutting edge" means nothing to people.
Because accidentally saying "love you bye" doesn't count.
These days, the headlines *are* the content. You gotta make 'em good.
Complex word, simple and easy technique.
Say goodbye to [copy]writer's block with these examples and takeaways from search, display, and social ads.
Here are the seven essentials for a great press release, how to write a press release for a new business, product, event, award, and more—plus free press release templates!
Stand out from generic holiday messaging with these 64 ideas, examples, and prompts for authentic holiday copywriting.
We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!
Learn the stories behind 21 of the best advertising slogans around, as well as makes them work so you can come up with a catchy marketing slogan for your business.
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
We're sharing over 102 tips and examples to teach you how to write copy that sells. Learn what it *really* takes to be clear, concise, credible, and compelling.
Learn exactly what business mission statement is, why you need one, five steps to writing yours, and 15 strong business mission statement examples to inspire you.
Use these seven email copywriting tips and examples to connect with your audience and drive your marketing goals. We'll talk about purpose, CTA, tone, formatting, and more—with examples!
Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.
For email marketing to be effective, you need to respect your reader’s humanity, never losing sight of the fact that you should be writing like a real person. In this post, we provide 9 tips for writing personalized email copy that resonates with your audience and encourages engagement.
Your blog post titles are the first thing your potential reader sees, and they can help boost CTR and organic traffic. Here, we're sharing 9 ways to create irresistible blog post titles—such as by adding brackets, including your audience, stressing speed, and more—with plenty of examples!
People don't buy products, they buy emotions! Here are the 120 best marketing words and phrases to write influential, emotional copy.
Making great connections starts with making great impressions. Use these networking email templates to do just that!
A one-pager distills your business down into the core components that matter most to your customers. In this post, I'm going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.
This week on the Goal Talk podcast, host Mikayla Wyman talks with Jeff Stevens all about ad copy!
Overwhelmed by the number of copywriting formulas out there? After consulting copywriting experts, we've got five effective formulas for you to try, including how they work and examples of each.