Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.
Get the most of what RSAs have to offer while still maintaining control over your copy.
A visual (and delicious) guide to serving up your best Google Ads yet.
Retargeting can increase ad engagement by 400%. That is, if you get it right.
Aggressive with your competitors, light on your wallet, just right on your goals.
With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.
Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.
Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).
Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!
A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.
Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.
Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.
If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!
Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.
Learn 11 of the most concerning PPC stats out there and what you can do about each.
What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.
In this complete guide to Google Ads automating your bidding strategies, we walk through each of the options available to you and point of what you should watch out for with automation.
Targeting competitor keywords on the Search network is effective but can get expensive. Learn three cost-effective ways to target your competitors' audiences using custom audiences and YouTube placement targeting.
Learn about what new data is included in the Google Ads search terms report, what data is eventually going away, and four tips to make the most of the data you have.
What is Google FLoC? What are third-party cookies? We're answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.
Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.
Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.