Blog Category
Paid Search Marketing
Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
7 Easy Ways to Improve Your Google Local Services Ads ROI Now
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.
How to Master Responsive Search Ad Copy in 5 Steps (With a Template)
Get the most of what RSAs have to offer while still maintaining control over your copy.
How to Run Google Ads: The Step-by-Step Recipe to Success
A visual (and delicious) guide to serving up your best Google Ads yet.
10 Costly Mistakes to Avoid in Your Remarketing Campaigns
Retargeting can increase ad engagement by 400%. That is, if you get it right.
3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting
Aggressive with your competitors, light on your wallet, just right on your goals.
7 Google Ads Mistakes That Are Squashing Your Success
With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.
How Much Does Google Ads Cost in 2022?
All of the benchmarks, factors, and tips you need to determine your budget.
7 Ways to Save Money in Google Ads (From a Pro!)
A mix of creative—and cautionary—tips to plug leaks in spend and open the ROI flood gates.
How Does Google Ads Work in 2022? The Complete, Visual Guide
Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.
The 6 Essentials of a Successful Paid Media Strategy in 2022
Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).
The Complete Survival Guide to Google Ads for Small Business
Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!
10 Free Google Ads Tools You Didn’t Know About (But Should)
A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.
How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)
Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.
The 10 Best Free Google Ads Training Courses for Every Level
Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.
8 Perilous PPC Mistakes to Avoid This Holiday Season
If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!
![7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away](webp/responsive-search-ads-tips-feature.jpg.webp)
7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away
Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Learn 11 of the most concerning PPC stats out there and what you can do about each.
New Data! Paid Search Advertising Benchmarks for Every Industry
What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.
The Pros & Cons of Every Automated Bidding Strategy in Google
In this complete guide to Google Ads automating your bidding strategies, we walk through each of the options available to you and point of what you should watch out for with automation.
3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
Targeting competitor keywords on the Search network is effective but can get expensive. Learn three cost-effective ways to target your competitors' audiences using custom audiences and YouTube placement targeting.
Google Adds Data Back to Search Terms Report–What’s the Catch?
Learn about what new data is included in the Google Ads search terms report, what data is eventually going away, and four tips to make the most of the data you have.
What Does Google FLoC Mean for Advertisers? 7 FAQs Answered
What is Google FLoC? What are third-party cookies? We're answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.
Why and How to Import Cost Data to Google Analytics (+Template)
Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.
11 Tips to Lower Your Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.
8 Creative PPC Strategies to Overcome Today’s Challenging Landscape
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.