Free Resources
Browse our free guides and webinars for expert tips, creative ideas, and helpful insights that make online advertising easy.
Guide
Hacking Google Ads: One Weird Trick That Could Save You Thousands
Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.
Guide
The Last Guide to Google Ads Account Structure You’ll Ever Need
This is the easy, visual guide to a successful Google Ads account—from campaigns and ad groups to keywords and extensions.
Guide
120 of the Best Words & Phrases for Marketing With Emotion
Science tells us that emotion (not logic) drives our decisions. This is your cheatsheet to copywriting that converts—for emails, ads, landing pages, and more.
Guide
2021 Search Advertising Benchmarks for Every Industry
Gauge your PPC performance with these benchmarks—including average cost per click, click-through rate, cost per lead, and conversion rate for 20 different industries, plus insights.
Guide
The Big, Easy Guide to Keyword Research for Businesses
This step-by-step guide to effective keyword research is packed with pro tips and tools so you can show up exactly where your potential customers are looking online.
Guide
Is Google Ads Right For Me? Tips for Every Industry & Business Model
Get answers to the most common (mistaken!) hesitations about running Google Ads, plus tips on how to succeed in your specific vertical.
Guide
PPC 101: A Beginner’s Guide to PPC
This is PPC simplified into eight core components with actionable advice for each—making it perfect not just for beginners, but for anyone looking to improve their strategy.
Guide
4 Ways to Make Google and Facebook Work Better Together
Learn how to get Google and Facebook to join forces and produce online advertising results and ROI you've never seen before.
Guide
The Complete Guide to Super-High Click-Through Rates
We dove into Google Ads accounts with 3x the average click-through rate to find out what makes them so successful. Here are their secrets!
Guide
15 Insanely Effective Sales Promotion Examples to Win More Customers
Use these creative examples and takeaways to get more customers now—from flash sales and free shipping to contests and cash back.
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