Free Tools
Our free tools take the guesswork out of marketing. Let us do the hard stuff so you can focus on growing your business!
Performance Graders
Google Ads Performance Grader
Stop Guessing. Get Your Grade
With small businesses and agencies in mind, our Google experts have identified 17 key stats that reveal how your account is really doing. For each one, this free assessment offers deep insights, actionable next steps, and an overall account “grade” to help you understand what’s working—and where you can improve.
- Wasted Spend
- Display Ads
- Best Practices
- Shopping Ads
- Quality Score
- Mobile Advertising
- Click-Through-Rate
- Account Activity
- Impression Share
Facebook Ads Performance Grader
Unlock valuable insights about your Facebook Ads—without paying a cent.
Designed especially for small businesses and agencies, our Grader will reveal where you’re missing opportunities to reach more people, drive more leads, and capture more conversions for your business with Facebook Ads. It’s the knowledge you need to take quick action to drive your business goals forward. And it’s totally free!
- Our expert-identified, tried-and-true Facebook Fundamentals
- Audiences your ad sets should be targeting
- Placements and platforms you’ve got to use
- Potentially mismatched campaign objectives and account goals
- How frequently you’re working in your account
- Best (and worst!) performing ads in your account
Google My Business Grader
Show up, stand out, and attract more customers on Google
Google’s Business Profile features are constantly evolving, it can be hard to keep up! With WordStream’s free Google My Business Grader you can make sure you’re leveraging the latest and greatest ways to:
- Appear in more customer searches
- Rank higher than competitors
- Get more actions taken on your profile
