Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.
This is the easy, visual guide to a successful Google Ads account—from campaigns and ad groups to keywords and extensions.
Science tells us that emotion (not logic) drives our decisions. This is your cheatsheet to copywriting that converts—for emails, ads, landing pages, and more.
Gauge your PPC performance with these benchmarks—including average cost per click, click-through rate, cost per lead, and conversion rate for 20 different industries, plus insights.
This step-by-step guide to effective keyword research is packed with pro tips and tools so you can show up exactly where your potential customers are looking online.
Get answers to the most common (mistaken!) hesitations about running Google Ads, plus tips on how to succeed in your specific vertical.
Learn how to get Google and Facebook to join forces and produce online advertising results and ROI you've never seen before.
We dove into Google Ads accounts with 3x the average click-through rate to find out what makes them so successful. Here are their secrets!
Use these creative examples and takeaways to get more customers now—from flash sales and free shipping to contests and cash back.